The Rise of Men’s Aesthetic Treatments: Is Your Clinic Tapping In?

It’s no longer a woman’s club. Men are showing up — in clinics, in treatment chairs, and in the aesthetics conversation. From the boardroom to the gym mirror, more men are embracing aesthetic treatments to stay sharp, confident, and competitive — both personally and professionally.

And it’s not a passing trend — it’s one of the fastest-growing markets in the industry.

If your clinic hasn’t yet tapped into the male demographic, you could be missing out on serious growth potential.

A Market That's Spending More Than Ever

The global male aesthetics market is on track to exceed $95 billion by 2031, with a 25.9% annual growth rate. What’s driving this rise?

• Social acceptance of self-care
• Non-invasive technologies with minimal downtime
• An increasing focus on professional and personal presentation

Men want to look refreshed, not overdone — and they’re looking for clinics that offer treatments tailored to them.

Clarion’s Male-Focused Treatment Options

Here are a few popular technologies our partner clinics are using to attract and treat male clients.

Face

Smooth lines. Sharpen features. Look more rested.

• Injectables (e.g., Teoxane®) — reduce wrinkles and subtly enhance structure like the jawline
• Skin tightening (e.g., Prolift Dual™) — lift and firm sagging skin with no downtime

Hair

Combat thinning early and restore fullness.

Exo-Grow™ — a breakthrough formula with exosomes, salmon sperm, peptides, and key nutrients delivering impressive scalp health and hair restoration results.

HAIRestart® — advanced laser therapy that reactivates dormant follicles for thicker, healthier hair—non-invasive and no downtime.

Body

Define your shape. Lose the stubborn areas.

• Fat freezing (e.g., Cool Form™) — multi-action body sculpting treatment that uses targeted cooling technology to freeze and eliminate stubborn fat cells.
• Body contouring (e.g., Contour TRIMAX™) — the ultimate 3-in-1 body enhancing system combining Low-Level Laser (LLL), Amplitude Modulated Middle Frequency (AMF), and Radio Frequency (RF).

These are just a few examples from Clarion’s extensive aesthetic portfolio. We help clinics offer a full range of solutions — from skincare to lasers to injectables — all tailored to your clinic’s goals.

What Men Are Looking For

Male patients are focused, intentional, and results-driven. Here’s what they want:

✔ Treatments that are quick, effective, and discreet
✔ Results that look natural
✔ A clinic that understands their goals — whether subtle or sculpted

Clarion helps clinics deliver all of that with technologies that are modern, non-invasive, and proven.

3 Ways to Attract More Male Clients

1. Market Clearly to Men
   Use clean visuals, confident language, and speak directly to common male concerns like aging, hair loss, and body definition.
2. Create a Comfortable Space
   Offer private consults and a low-pressure environment that feels approachable.
3. Train Your Team
   Help staff understand how to talk to male patients and guide them toward results they’ll be proud of.

The Time Is Now

Men’s aesthetics isn’t a future opportunity — it’s already here. Whether they’re looking for a stronger jawline, better hair, or a leaner look, men are ready. Is your clinic?

With Clarion Medical Technologies, you gain access to trusted, high-performance solutions — plus the passionate support you need to grow your practice. We provide comprehensive training, marketing assets, and ongoing partner support to ensure your clinic has everything it needs to succeed and thrive in the competitive aesthetic market. Let’s grow your business — and help men look and feel their best.

Explore Clarion’s Men’s Aesthetic Solutions