It’s easy to become overwhelmed when opening a new medical aesthetics clinic. Countless business decisions need to be made, such as choosing which products and services to offer. Early on decisions have lasting impacts on long-term success for your business, and the partners you choose can determine your overall growth. Research is key to success; consider the following areas to help you start off in the right direction.
When researching what products and services you want to offer, choose products with proven results and high patient satisfaction rates to boost referrals and repeat business. Consider a mix of trendy treatments that will drive traffic along with tried and true staple offerings to maximize your short-term and long-term success. Build combination protocols to achieve the best possible results while also increasing your average revenue per patient.
- Partnering with experts
For long-term success, partner with key, strategic experts that can assist with your business strategy to ensure a strong ROI. By utilizing the expertise of partners with significant industry experience, you can gain insight on best practices that will set you up for success. This includes; how to build your brand, pricing strategies in your local market, and which providers will support you long-term (not just your initial purchase).
- Staff training
One thing to consider when purchasing products and equipment is if there are solid training program(s) to help your staff become product experts and masters of the consultation. Having well-educated staff will build a solid foundation for your clinic, increasing patient confidence and your reputation. This can have a direct impact on your repeat customers and referral business for years to come.
- Service
Planning ahead to minimize equipment downtime (which may result in lost revenue) is essential. It’s important to research how you will have your equipment serviced, both for regular maintenance and the unforeseen circumstances. A reliable partner for service will help you to maximize the number of years your equipment can provide you with a steady stream of revenue, and, in the case of unexpected downtime, a quick turnaround for repair to reduce the amount of lost appointments.
- Marketing plan
Marketing plans are the cornerstone of any business. Focusing on brand development by offering unique services and high patient satisfaction will lead to a steady customer base. To achieve this, you need to first understand your target demographics and surrounding areas. Look towards your competitors and analyze their business models. Ask yourself, how are they promoting their services? What forms of advertising are they utilizing? What is working well and what can I improve on? This is your opportunity to differentiate yourself offering a unique, competitive value proposition. These key items will assist in building a strong brand that will help ensure customer loyalty as you continue to grow.
- Leverage purchasing power
Start realizing profit sooner by taking advantage of opportunities to reduce upfront costs. One of the best ways to approach this for a new clinic is to leverage your purchasing power! For instance, if you are offering multiple services, try negotiating bulk pricing with one supplier, opposed to purchasing individually from multiple. The saying goes, buy more save more for a reason. This also helps build a strong partner relationship with your supplier and assists with simplifying business operations. These factors will play a critical role in reducing start-up costs and ensuring long-term success for your newly launched aesthetic business.
Explore our business case book and discover how you can boost revenue and save with Clarion: